Yellow September is a suicide-prevention awareness campaign created by Brazil's Centro de Valorização da Vida (Center for Life Appreciation). Talking about this topic through internal communication is essential to building a culture of care and empathy at your company.
01See in this article what Yellow September means, understand why it's crucial to address this topic at your company, and discover some practical tips for actions using Corporate TV and the Corporate App.
The campaign aims to break taboos around mental health, share information, and offer support to those going through difficult times.
Addressing Yellow September at your company through internal communication not only raises awareness about mental health but also creates a supportive, empathetic environment. This can make a significant difference in employees' lives, building a healthier, more positive workplace.
With that in mind, we've put together some tips for actions to apply in internal communication, with the help of Corporate TV and the Corporate App.
Tips for Actions Using Corporate TV and the Corporate App.
1. Awareness Campaign: Create impactful messages about the importance of mental health and suicide prevention. Use Corporate TV to display stories of resilience and information on how to seek help. In addition, to further enrich your campaign, we created an animation that can be downloaded for free using the form below.
2. Virtual Talks: Organize webinars or virtual talks with psychologists or mental health specialists. They can offer valuable insights on how to deal with stress and anxiety.
3. Awareness Videos: Produce short videos addressing the warning signs of emotional distress and how to offer support to colleagues. These videos can be shared both on Corporate TV and on the Corporate App.
4. Accessible Resources: Make support resources available, such as helplines and mindfulness apps, through the Corporate App. If you're a B2 Mídia client, you can also offer a support channel through the “Contact Us” feature, including an anonymous submission option.
The administrator of this channel can relay the messages received under a substitute name, ensuring the sender's confidentiality. Within this channel, employees are free to share their concerns and seek guidance anonymously, ensuring their identities remain protected.
Companies with a Corporate TV integrated with the App also have the opportunity to maximize the reach of this communication hub. By adding an announcement on Corporate TV containing a QR Code that links directly to this hub, employees can be easily directed to the “Contact Us” channel on the App, ensuring an effective connection between the team and the support resources available.
5. Sharing Experiences: Encourage employees to share their stories of resilience or strategies for taking care of their mental health. These experiences can be shared through Corporate TV or on the Corporate App.
Take advantage of the power of Corporate TV and the Corporate App to create a space for awareness and support during Yellow September. By addressing this topic, we're creating a more empathetic, supportive workplace. Together, we can help everyone feel understood, supported, and encouraged to seek help when needed. And remember, the free animation you're making available will be a great way to share knowledge and resources with all employees. Let's make a difference this Yellow September!
