B2 Mídia is a company focused on Corporate TV, Digital Signage, and App & Intranet technologies for corporate and retail environments.
Protecting the privacy of our customers, suppliers, and users is a priority. This Privacy Policy was created to ensure compliance with all applicable legal provisions related to the protection of personal data, including Brazil's General Data Protection Law (LGPD).
The provisions set out here complement the personal data protection and processing clauses found in contracts entered into with B2 Mídia, as well as the rules published in the company's website Terms and Conditions.
Data Controller
B2 Mídia is the entity responsible for processing the personal data of its customers, potential customers, suppliers, and users.
We are available at any time to answer questions. If you would like more information about the collection, processing, and protection of personal data and the rights of data subjects, please contact us:
Attn: Data Protection Officer
Address: Rua João Gonçalves, 484 – Centro, Guarulhos – SP, 07010-010, Brazil
Phone: (11) 2382-9631 Email: dpo_lgpd@b2midia.com.br
Personal Data
It is important to highlight some concepts introduced by Brazil's General Data Protection Law (Law No. 13.709/2018) in its Article 5, which are relevant when discussing the collection of personal data.
- personal data: information related to an identified or identifiable natural person;
- sensitive personal data: personal data concerning racial or ethnic origin, religious belief, political opinion, union or religious, philosophical, or political organization membership, health- or sex-life-related data, or genetic or biometric data, when linked to a natural person;
- anonymized data: data relating to a data subject who cannot be identified, taking into account the means used for its processing;
- data subject: the natural person to whom the personal data being processed refers;
- processing: any operation carried out with personal data.
In carrying out its activities, B2 Mídia collects and processes the personal data necessary to provide services and supply products, including information such as name, mobile phone number, and email address, among others. Depending on the context and activities involved, additional data may also be collected.
Data Collection
Personal data is collected directly from the data subject, with prior consent obtained and all information legally required by B2 Mídia provided.
In cases where collection is necessary to comply with legal or contractual obligations, consent may be waived.
Data is generally collected in writing or through B2 Mídia's websites, with the data subject's consent. Some data is mandatory, and if not provided, B2 Mídia may be unable to supply the requested product or service. Data subjects will be informed when data is mandatory.
We also collect log data, including information such as IP address, browser type and certain settings, date and time of the request, service usage, and cookie data (as described in the Cookie Policy).
In addition, we collect information about the device used to access our services, including device type, operating system, settings, and unique device identifiers. The collection of this information may vary depending on the type of device and its settings.
For more details, please check the policies of the device manufacturer or software provider.
Purposes of Personal Data Processing
B2 Mídia processes personal data only for the purposes for which it was collected, in accordance with applicable legal standards. When obtaining consent from data subjects, B2 Mídia communicates the purposes of the collection and provides detailed information about the use of the data. Personal data is typically collected for marketing purposes (sending newsletters), managing the contractual relationship, providing contracted services, tailoring offers to customer needs, among other purposes. The use of personal data is based on different legal grounds, as established by the LGPD.
Use of the Website
Users of B2 Mídia's website may browse without needing to provide personal information. However, in certain situations, some personal data may be requested, such as when requesting a demo. By providing their data to B2 Mídia, users consent to it being processed in accordance with this Privacy Policy.
All personal data collected is processed electronically and in accordance with personal data protection legislation, and is stored in specific databases created for this purpose.
Data Sharing
Access to the personal data collected is granted to B2 Mídia employees who need it to fulfill pre-contractual, contractual, or legal obligations. This data may be shared with subcontractors for certain purposes, such as hosting and managing computer systems, always ensuring compliance with security and privacy standards.
Personal Data Retention Period
The data retention period varies according to the purpose for which the information is processed. Once the period required for the collection and processing purposes has ended, the data will be deleted, as required by applicable law.
The LGPD establishes situations in which data may be retained, namely:
- compliance with a legal obligation;
- study by a research body (with data anonymization guaranteed);
- transfer to a third party;
- exclusive use by the controller (anonymized data, with third-party access prohibited).
Rights of Data Subjects
As established by law, data subjects are entitled to a series of rights, including the right of access, rectification, limitation or objection, portability, erasure, objection to automated decisions, and profiling.
B2 Mídia guarantees data subjects the exercise of these rights over legitimately collected data; for this purpose, we provide the following email: suporte@b2midia.com.br.
In addition, data subjects have the right to file a complaint with the National Data Protection Authority (ANPD).
Changes to the Privacy Policy
B2 Mídia reserves the right to make adjustments or changes to this Privacy Policy at any time, with such changes being duly published on the company's website.
This Privacy Policy will be regularly reviewed to ensure ongoing compliance and adaptation to the highest data security standards. By continuing to use the services, the user agrees to the Privacy Policy and its future updates.