The Movember (Blue November) campaign is a global movement raising awareness about men's health, focused on prevention and early diagnosis of prostate cancer. Just as Pink October addresses breast cancer, Movember aims to raise awareness of prostate cancer risks, as well as other health issues affecting men.
01See in this article how to prepare a Movember campaign using Corporate TV and the Corporate App.
In 2011, the Instituto Lado a Lado pela Vida launched the 'Movember' campaign to raise awareness of the importance of early prostate cancer diagnosis, the most common cancer among Brazilian men after skin cancer.
According to data from INCA (Brazil's National Cancer Institute), 68,220 new cases of prostate cancer were diagnosed and about 15,000 deaths per year resulted from the disease in Brazil, for each year of the 2018/2019 period — that's 42 men dying per day from the disease and approximately 3 million living with it.
The importance of addressing this topic at your company
By addressing Movember in internal communication, you'll be playing a crucial role in promoting the health and well-being of all employees. Raising awareness about prostate cancer and other men's health issues is a fundamental step toward saving lives. In addition, by talking about Movember, you'll be showing commitment to employees' health and care. This creates a healthier, more supportive workplace.
Corporate TV and the Corporate App as internal communication channels for Movember
Using Corporate TV and the Corporate App as communication channels is an excellent option for Movember initiatives, because they let you reach employees broadly and effectively, providing important information about men's health in an accessible, engaging way. Combining these tools creates the opportunity to deliver educational messages, raise awareness, and encourage employee participation, contributing to health and well-being promotion within the organization.
With that in mind, we've created 4 tips for actions using Corporate TV and the Corporate App, plus a complimentary animation on the topic that can be downloaded for free using the form below — check it out:
021. Prostate cancer prevention information on Corporate TV:
- Use Corporate TV to share important information about prostate cancer prevention, such as the importance of regular exams and risk factors.
- Include the complimentary animation in the content to make the information visually appealing and engaging.
032. Sending exam reminders through the Corporate App:
- Through the Corporate App, send personalized reminders to employees to schedule prostate exams and medical check-ups.
- Promote the complimentary animation as an additional resource to encourage employees to be proactive about their health.
043. Interviews with health professionals on Corporate TV:
- Produce interviews with doctors or men's health specialists and display these interviews on Corporate TV.
- During the interviews, discuss topics related to men's health, such as prostate cancer prevention, and highlight the importance of preventive exams.
054. Discussion forum on the Corporate App:
- Create a discussion forum on the Corporate App, where employees can share their experiences, ask questions, and discuss issues related to men's health.
- Encourage employee participation in the discussion, and promote the complimentary animation as an additional information source available in the app.
In conclusion, the Movember campaign is a key initiative for raising awareness among employees about the importance of men's health and prostate cancer prevention. Using Corporate TV and the Corporate App as internal communication tools offers an effective way to spread vital information.
If you don't yet have a Corporate TV (Digital Signage) or a Corporate App at your company, or if you already have one but want to learn about our advantages, contact us right now and become part of Brazil's most satisfied customer base!
