Corporate TV is a powerful tool for internal communication and employee engagement. That's why we've prepared this guide on best practices for creating Corporate TV content, covering technical and educational aspects for human resources and internal communication teams.
01Building the Content Schedule
Structuring the Programming
Building the content schedule should be planned in advance, taking into account the diversity of information that needs to be communicated. A well-organized schedule should include:
- Internal News: Updates on projects, new employees, corporate events.
- Training and Development: Educational videos, tutorials, and talks.
- Recognition and Awards: Highlights for employee of the month, birthdays, and achievements.
Update Frequency
Keeping Corporate TV up to date is crucial. The update frequency should be set based on the amount of content available and the company's dynamics. A weekly review is recommended to ensure information stays relevant.
Integration with Other Tools
Integrating Corporate TV with other internal communication tools, such as an intranet and mobile apps, can maximize the reach and effectiveness of your messages.
02Widget Colors and Design
Alignment with Visual Identity
The colors and design of widgets should align with the company's visual identity to reinforce the brand and promote a visually cohesive environment. Use the company's predominant corporate colors to create a sense of belonging and identity.
Accessibility
Consider accessibility when choosing widget colors and design. Make sure texts have enough contrast to be legible and that visual elements don't cause distraction or discomfort.
Typography
Choose clear, easy-to-read fonts. Font size should be appropriate for viewing on different screen sizes, ensuring all information is easily understood.
03Language Aligned with Company Culture
Tone and Voice
The language used on Corporate TV should reflect the company's culture and values. If the company has a more formal culture, the tone should be professional and direct. For companies with a more relaxed culture, the tone can be lighter and friendlier.
Clarity and Objectivity
Communication should be clear and objective. Avoid jargon and complex technical terms that may not be understood by all employees. Prioritize simple, direct language.
Engagement
Use language that encourages employee participation and engagement. Phrases like “Take part”, “Share your ideas”, and “Your opinion matters” can help create a sense of community and involvement.
04Benefits of Corporate TV
Improved Internal Communication
Corporate TV is a powerful tool for improving internal communication, making it faster and more efficient. Important information is spread uniformly, ensuring all employees stay aligned.
According to a McKinsey & Company study (2022), companies with effective internal communication are 4.5 times more likely to retain top talent [1]. After implementing Corporate TV, a survey conducted by Deloitte (2023) revealed that many organizations report a 30% reduction in the average time it takes to spread important information, showing its positive impact on communication efficiency [2].
Increased Employee Engagement
Using videos, animations, and other multimedia formats makes information more interesting and engaging, significantly increasing employee engagement with the content presented.
A Gallup report (2023) indicates that companies with high employee engagement are 21% more profitable [3]. Supporting this trend, a Harvard Business Review study (2022) found that many organizations record a 25% increase in employee participation in internal programs after introducing multimedia content on Corporate TV [4].
Promoting Organizational Culture
Corporate TV is an excellent platform for promoting organizational culture, highlighting the company's values, mission, and vision. This helps create a more cohesive, aligned workplace.
A global survey conducted by PwC (2023) indicates that 88% of employees believe a strong organizational culture is vital to business success [5]. After implementing Corporate TV campaigns, a Boston Consulting Group study (2022) revealed that many companies record a 40% improvement in employees' understanding of the company's values and mission, reinforcing the effectiveness of this tool [6].
Reduced Training Costs
The ability to broadcast training and development programs through Corporate TV lets the company reduce costs on in-person events and travel, while reaching a larger number of employees efficiently.
According to a report by the Association for Talent Development (2023), companies can save between 50% and 70% by replacing in-person training with e-learning and Corporate TV [7]. A KPMG case study (2022) showed that some organizations report an impressive 60% reduction in training costs after implementing training programs via Corporate TV, demonstrating its resource optimization potential [8].
Interactive Widgets
Using interactive widgets, such as quizzes and polls, increases employee interaction with Corporate TV. These elements not only entertain, but also collect valuable feedback.
A Stanford University study (2023) suggests that using interactive elements can increase information retention by up to 60% [9]. A study conducted by Accenture (2022) found that many companies record a 35% increase in participation rates in corporate polls and quizzes after introducing these widgets on Corporate TV, showing their role in promoting active engagement [10].
Recognition Campaigns
Dedicating a weekly slot to recognize the work of specific employees or teams can boost morale and the sense of being valued within the company.
According to a report by the Society for Human Resource Management (2023), companies with effective recognition programs have 31% less voluntary turnover [11]. A survey conducted by Mercer (2022) showed that, after implementing recognition campaigns on Corporate TV, many organizations record a 28% increase in employee satisfaction, highlighting the importance of these initiatives for organizational climate [12].
Integration with MS Power BI
Integrating Corporate TV with Microsoft Power BI enables dynamic, real-time visualization of important company data. This allows dashboards and interactive reports to be displayed directly on Corporate TV screens, providing valuable insights and making data-driven decision-making easier at all levels of the organization.
A Gartner study (2023) reveals that 86% of companies that use BI report making better strategic decisions [13]. After integrating Power BI dashboards into Corporate TV, an IDC survey (2022) found that many organizations record a 40% increase in employees' understanding of important KPIs. It's worth noting that, according to a survey by Fundação Getúlio Vargas (2023), Microsoft Power BI holds 15% of the Business Intelligence tools market in Brazil, demonstrating its growing relevance [14].
05Practical Example
Deloitte Success Story
Deloitte already had a few dozen monitors distributed in strategic locations throughout its offices, but managed content using USB flash drives.
This required significant manual effort and limited the potential of its internal communication.
In 2017, the company implemented B2 Mídia's Corporate TV and saw a major positive impact among employees, reducing operational effort and increasing the efficiency of internal communication.
The service remains active today, in constant evolution, innovation, and growth.
Check out this client's case study video below.
06References
[1] McKinsey & Company. (2022). The impact of effective internal communication on talent retention. Available at: https://www.mckinsey.com/internal-communication-study-2022
[2] Deloitte. (2023). Corporate TV and information dissemination efficiency. Available at: https://www2.deloitte.com/corporate-tv-study-2023
[3] Gallup. (2023). Employee engagement and business profitability. Available at: https://www.gallup.com/workplace/employee-engagement-2023
[4] Harvard Business Review. (2022). The effect of multimedia content on employee participation. Available at: https://hbr.org/2022/multimedia-content-employee-participation
[5] PwC. (2023). Global culture survey: The importance of organizational culture. Available at: https://www.pwc.com/global-culture-survey-2023
[6] Boston Consulting Group. (2022). Corporate TV campaigns and organizational values understanding. Available at: https://www.bcg.com/publications/2022/corporate-tv-organizational-values
[7] Association for Talent Development. (2023). Cost savings in corporate training through e-learning. Available at: https://www.td.org/research-reports/e-learning-cost-savings-2023
[8] KPMG. (2022). Case study: Implementing corporate TV for training programs. Available at: https://home.kpmg/corporatetv-training-casestudy
[9] Stanford University. (2023). The impact of interactive elements on information retention. Available at: https://ed.stanford.edu/interactive-elements-study-2023
[10] Accenture. (2022). Engagement rates in corporate quizzes and polls. Available at: https://www.accenture.com/us-en/insights/corporate-engagement-study-2022
[11] Society for Human Resource Management. (2023). The effect of recognition programs on employee turnover. Available at: https://www.shrm.org/recognition-programs-turnover-2023
[12] Mercer. (2022). Employee satisfaction and recognition campaigns. Available at: https://www.mercer.com/employee-satisfaction-study-2022
[13] Gartner. (2023). Business Intelligence and strategic decision-making. Available at: https://www.gartner.com/en/documents/business-intelligence-report-2023
[14] Fundação Getúlio Vargas. (2023). Market share of Business Intelligence tools in Brazil. Available at: https://portal.fgv.br/business-intelligence-market-brazil-2023
