Regular physical activity offers many benefits for body and mind. And did you know a more active lifestyle can also help employees with their everyday work tasks? Yes, keeping a healthy balance is ideal for becoming a more effective professional.
01See in this article how Corporate TV and the Corporate App can help motivate employees to exercise.
The most notable effect for people who start exercising is a reduction in tension, especially for employees who spend the whole day in front of a computer. Through consistent practice, the body produces endorphins, a natural substance that reduces tension and improves mood.
According to a study conducted by the University of Georgia, physical activity can help preserve cognitive abilities during aging. In addition, the study demonstrates the relevance of physical activity for the brain, especially when it isn't operating at its ideal capacity. This happens because physical activity has a significant impact on the brain's executive functions. These functions are linked to the ability to connect different pieces of information, plan actions, and effectively deal with distractions.
Encouraging employees to adopt new habits
Encouraging employees to exercise can bring a range of benefits, both for the company and for employees. First, regular physical activity is correlated with improvements in employees' overall health, resulting in a lower incidence of illness and reduced absenteeism.
On top of that, exercise boosts energy levels, focus, and productivity, positively impacting performance in the workplace. Physical activity programs can also strengthen team spirit and cohesion among employees, improving interpersonal relationships and collaboration. By investing in employee well-being through encouraging exercise, companies show genuine concern for their teams, which can increase job satisfaction, talent retention, and, as a result, organizational efficiency and results.
The combination of Corporate TV and the Corporate App can prove to be a powerful solution for encouraging employees to exercise. Corporate TV can be used to broadcast visual and motivational information in common areas, such as break rooms or cafeterias. The Corporate App, in turn, offers a more personalized, interactive channel. Through the app, employees can access exercise plans, virtual classes, training guides, and even log their physical activity.
Check out these strategies for encouraging exercise below:
1. Motivating campaigns on Corporate TV: Use Corporate TV to broadcast inspiring stories from colleagues who've adopted a more active lifestyle. Also, share data and information about the benefits of exercise and how it can positively impact work performance.
2. Broadcast visually appealing content: When creating content for Corporate TV, it's important to keep the message clear and objective, with accurate, easy-to-understand information. Videos can be a powerful tool for raising employee awareness. One option is to display the animation we produced, available for free download using the form at the end of this article.
3. Well-being challenges on the Corporate App: Create weekly or monthly well-being challenges through the Corporate App. Track steps, minutes of activity, or even the frequency of short active breaks. Offer symbolic rewards or recognition to participants.
4. Scheduling reminders on the App: Set up regular reminders on the App to encourage employees to get up, stretch, or take a brief walk. These active breaks can refresh the mind and improve focus. You can do this through the scheduled alert and push notification feature.
In short, regular physical exercise not only benefits physical and mental health, but also contributes to increased productivity, focus, and team spirit. Through the smart combination of Corporate TV and the Corporate App, companies can boost their efforts to encourage employees to adopt an active lifestyle.
If you're interested in discovering how our Corporate TV and Corporate App solutions can revolutionize the way you communicate with your employees, we invite you to explore more about our solutions.
And to help you communicate this important topic with your employees, we've prepared a video that can be downloaded for free using the form below.
Get in touch with us right now and discover what we can do for you.




