On June 12th, Brazil celebrates its version of Valentine's Day (Dia dos Namorados). The date was chosen by advertiser João Dória in 1949 to boost sales during the low season. The inspiration for creating this date came from Saint Valentine's Day, celebrated on February 14th in other countries, such as the United States. The goal was to create a special date for Brazilian couples to exchange gifts and declare their love, boosting commerce during this period.
Check out this article for tips on actions to take on Valentine's Day, both in Internal Communication (corporate) and External Communication (marketing).
Celebrating Valentine's Day in a company's internal communication can bring several benefits. This celebration promotes a more welcoming and humanized work environment, where personal relationships are recognized and valued. By incorporating this special date into internal communication, companies show care and attention for their employees, strengthening bonds between them and encouraging a positive organizational climate.
We've listed 3 tips for actions to take on Valentine's Day in internal communication:
1. Love and Recognition Messages: Use Corporate TV to display love and recognition messages among employees. Encourage them to share inspiring stories about their relationships or messages of gratitude to coworkers. This action will strengthen emotional bonds and create a positive work environment.
2. Interactive Games on the Corporate App: Create interactive games related to Valentine's Day on the Corporate App. Challenge employees to answer questions about romantic trivia, famous couples' history, or notable relationship traits. They can participate and compete for special prizes, increasing fun and engagement among employees.
3. Romantic Videos on Corporate TV: Display romantic and inspiring videos throughout the day on Corporate TV. This can be a selection of scenes from romantic movies, celebrity love declarations, or testimonials from successful couples. This action will create a romantic and motivating atmosphere, encouraging employee creativity and productivity.
As for the retail sector, the Digital Showcase offers significant advantages, such as greater visual appeal, content flexibility, interactivity, improved customer experience, and the ability to analyze data. These advantages can drive sales, strengthen brand image, and provide a more engaging and personalized shopping experience.
See below 3 actions to take on Valentine's Day in the retail sector:
1. Special Promotions: Use the Digital Showcase to display exclusive Valentine's Day promotions. Offer discounts, freebies, or promotions on products related to the date. This action will attract customer attention and increase sales.
2. Interactivity: Create an interactive Digital Showcase for Valentine's Day. Allow customers to interact with the display, answering questions, choosing products, or creating their own love story. This will increase customer engagement with the brand and the products offered.
3. Love Stories: Create a love story involving your products and display it on the Digital Showcase. Use images, videos, and text to tell an exciting and engaging story. This will spark customers' interest and curiosity, increasing the chances of sales.
Finally, as you've seen in this article, both for Internal Communication (using Corporate TV or the Corporate App), as well as for External Communication in the case of Retail (using the Digital Showcase) Valentine's Day is a very effective date to involve and engage your target audience, creating a themed atmosphere and providing a modern and effective way to convey relevant messages.
To help you build an even more complete campaign, we've prepared an animation that's available for free, which you can download right here in this article and share on your channels.
Remember that, if you're already a customer, the animation is available in your account's content library, under \VDS Gallery\Videos\Commemorative date.
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