Check out this post for tips on how to celebrate one of the most important dates of the year within organizations, along with the tips and free animation we're offering.
Mother's Day is without a doubt a date that needs to be on your company's calendar of commemorative actions. Running internal marketing initiatives to celebrate this date is the perfect opportunity to bring employees closer to the company, reinforce the organizational culture, and promote a pleasant atmosphere.
It's also a date on which it's possible to involve every employee in the company in the actions, strengthening internal communication and increasingly boosting employee engagement. All it takes is creativity and innovation. With that in mind, we've put together a few tips you can put into practice at your company.
Check out these creative action tips to help you with this celebration:
Special Mother's Day Coffee Break: Host a breakfast (or afternoon coffee) for female employees, so they can share experiences on a variety of topics. Set aside some topics to bring up during the conversation, always aiming for a relaxed atmosphere — after all, this moment should be fun for the moms on your team. With the help of the Corporate App and Corporate TV, you can spread the word about the event.
Challenges: Proposing a few fun activities for female employees can make everything even more relaxed. Here are some options: recreate an old photo with their kids, or record a video cooking something new to air on Corporate TV(or digital signage). You can also suggest a vote using the Corporate App to choose the best photo or video and share it on the internal communication channels.
"Being a mom while working from home is …" How about including moms who work remotely (or in a hybrid setup) in the actions? Send this phrase for female employees to complete, then share their answers on the communication channels along with a photo of them at home with their kids.
Company moms: Run a survey with a variety of questions about their personality, likes, and fun facts, for example: What do you like to do in your free time? What's your favorite color?… it's a good idea for these questions to have multiple-choice answers, so you can later map out these women's profiles and show, in percentages, what they have in common. Share the results on the company's internal communication channels. On the Corporate App, you can display live partial results in real time, and even share them on Corporate TV.
Voucher: How about gifting female employees vouchers for movie and TV streaming platforms, or discounts to order some tasty food? Great idea, right? Just remember to check the budget available for the action.
Special Announcements: Create special, differentiated content during Mother's Week, such as movie and show recommendations, beauty and self-care tips, special recipes, ideas for celebrating at home… There are plenty of options, and employees will definitely love seeing something different and fun on your company's internal communication channels.
Did you like these tips? Don't miss the chance to celebrate such an important date! Show your female employees how important they are. Creating moments of fun is a great way to further strengthen organizational culture.
We've made a Mother's Day animation for you to share with your employees. Download it for free through the form.
If you're already a customer, the animation is available in the content library under \VDS Gallery\Videos\Commemorative date . See below how simple it is to add it to your Corporate TV's playlist:
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If you don't have a Corporate TV or a Corporate App at your company yet, or if you already have one but want to learn about our differentiators, contact us right now and become part of Brazil's most satisfied customer group!
