01Women's Day: Use this moment to make an impact and inform employees.
On March 8th, International Women's Day is celebrated. The date honors the many achievements women have made over recent centuries, but it also serves as a warning about the serious gender issues that persist around the world.
Celebrating Women's Day at the company shows how much the organization cares about the role women play and how willing the company is to help build a better world.
So check out this article for tips on what to do at your company for Women's Day!
International Women's Day is a date that mobilizes the market and the corporate world every year, and it's very common for campaigns to end up becoming repetitive and lacking creativity — after all, gifting female employees beauty vouchers and flowers says very little about the real meaning of this day.
It's with that in mind that we've put together some different tips to help you plan more interesting activities — not just for women, but for men too, since the goal of this date is to raise awareness among everyone about the role of women in today's society. Let's go:
Conversation circle
As mentioned above, the purpose of March 8th is to raise awareness about a variety of women's issues. That's why this suggestion — organizing talks and conversation circles — is so necessary. Discussing these topics sparks reflection among employees, of both genders.
Before putting this initiative into practice, find out which topics your company's audience is most interested in.
To help you out, here are a few:
- Violence against women;
- Female entrepreneurship and leadership;
- Self-esteem and self-care;
- Women's experiences;
- Motherhood and career;
- Inequality in the job market.
To make this discussion even more interesting, invite a woman who's engaged with the chosen topic — a LinkedIn search, for example, can help you with that.
Even though some topics can be difficult, the idea is to make this moment light and comfortable for women, so keep it conversational and encourage the sharing of experiences.
Charitable action
Supporting NGOs that help women is a very meaningful action. There are several initiatives doing incredible work, involving different women in different situations. Look for one nearby and invite employees to understand and see up close the work these institutions do — that way, your donations will make even more sense.
After so many actions, giving the women at your company a small gift is a way to make this special, unique, and meaningful day even more memorable. We've put together a few gift ideas that will wrap up your celebration campaigns perfectly.
- Women's Book: Without a doubt, encouraging reading is always important, and giving a book is a different and smart move that will encourage the women at your company to build this enriching habit. Choose the book carefully — we recommend one written by a woman, on the topic of women's experiences.
- Gifts: Put together a self-love kit with items like bath essences, nail polish, a small mirror, moisturizer, and fragrances… Here, you can let your creativity run wild to put together a really cool gift.
"Self-esteem and female power" campaign
The idea behind this action is to encourage women to work on their self-esteem, talking about what makes them incredible and strong. This activity can be done in several ways, one of them being:
- Put together a questionnaire and ask female employees to send in their answers along with a photo;
- Compile these quotes and share them on the company's internal communication channels.
Speaking of communication channels, Corporate TV is an excellent tool to use for your Women's Day campaign, since it reaches everyone from women on the operations floor to senior leadership. If you use it as a communication channel, check out a few tips for what to do with your TV:
Testimonials and stories
Beyond professional life, how about seeking out personal and inspiring stories from these women? Ask female employees to send in testimonials, such as: memorable experiences, big achievements…
You can share these stories on your Corporate TV and internal app. Give options for the format of these submissions (video or text), so everyone feels comfortable participating, and it also adds variety to the content.
Special Women's Day Recognition Program
Who remembers the days of letters and all the magic there was in sending and receiving them? How about adapting that idea for screens? The idea here is to open up a space for people to honor their coworkers, whether by congratulating them on a job well done or sending a simple compliment. The great thing about this action is that it doesn't cost anything, it mobilizes the whole company, and it also engages every employee with the channel.
Well, now that you know how to celebrate Women's Day with plenty of creativity and awareness, it's time to get to work. We always like to remind you that your goals, budget, and organizational culture should always be aligned and linked with your celebration proposals.
Oh, and before you go share these ideas with your team, we have two pieces of content for you: we've created an exclusive pack with materials for you to use at your company or send to female employees, and the Women's Day animation.
Download it in the form below. We've prepared special content for you to share on your company's communication channels. Check it out:
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