Do you have an idea where to start a Corporate TV project? It's an important question to avoid unexpected surprises in your internal communication.
This is a step-by-step guide on how to build a Corporate TV project, from defining objectives to launching the solution for employees.
011. Define the objectives of a Corporate TV project
The first step for a Corporate TV project is to establish the project's objectives. Whether it's improving communication, increasing engagement, or strengthening corporate culture, having clear objectives will help guide all subsequent decisions.
022. Choose the best providers
Choosing providers is critical to the success of your Corporate TV. Consider the following aspects when selecting your partners:
Experience
Choose providers with a proven track record implementing Corporate TV solutions. Experience with similar projects can offer valuable insights and reduce risks.
Active projects
Check the provider's active projects to assess their operational capacity and reliability. Providers with an active, diverse portfolio are often better equipped to handle varied challenges and needs.
Delivery capacity
Assess the provider's ability to meet deadlines and deliver quality products and services. Delivery capacity is essential for keeping the project on schedule and on budget.
Post-sale support
Choose providers that offer ongoing support from a success manager along with robust technical support. Good support ensures any technical issue is resolved quickly, minimizing disruptions.
Synergy with your company
It's important that providers share or respect your company's values. Partners aligned with your culture and values can significantly contribute to the project's success.
One important thing: B2 Mídia's Corporate TV meets all of these criteria, just in case you're looking for a provider right now. But keep reading, this content is great!
033. Understand employee expectations
Identify the employee profile and their needs. This will let you create content that's relevant and engaging for different groups within the company.
044. Check whether other channels can be integrated with Corporate TV
We should use technology to our advantage, and a channel like Corporate TV, managed by good software, should let you integrate TV content with other systems your company already uses, automating content input, reducing the time invested, and bringing real-time information to employees.
Some examples of possible integrations include PowerBI reports, Trello boards, posts from your intranet, social media, and others.
054. Choose the equipment models
Monitors
Choose monitors that offer good image quality and are suitable for the environment where they'll be installed. Consider the equipment's size, resolution, and durability.
A good provider will usually present the options best suited to your company.
Media players
Select players that can run the content efficiently and continuously. Compatibility with various media formats and ease of updating are critical points.
This applies to situations where your company already has monitors that aren't professional-grade.
065. Involve other areas like IT, HR, and Management
It's important to involve some of your company's departments in the Corporate TV project.
IT
The IT team will be essential for cybersecurity reviews, network approvals, equipment installation, technology infrastructure maintenance, and technical troubleshooting.
HR
HR can help communicate the project to employees and align content with internal policies and professional development.
Management
Management's involvement is crucial to align the project with the company's strategic goals and ensure ongoing support for the project.
076. Train your team
Organize training sessions for the responsible team, ensuring everyone understands how to operate the technology and manage content effectively.
087. Plan a launch
Preparation
Prepare an internal communication campaign to build anticipation for the Corporate TV launch.
Launch event
Hold an event to officially introduce Corporate TV to employees, demonstrating how the tool will work and what benefits to expect.
Building a Corporate TV project requires care at every stage, from choosing equipment to involving the company's various departments.
By following these steps, you can ensure Corporate TV becomes an effective communication and engagement tool within your organization.
The project's success depends not only on technology, but also on relevant content and ongoing support from everyone involved.
