As a leader or employee aware of the importance of health and well-being, you can use the month of August to address a relevant and essential topic: "Golden August". This campaign aims to raise awareness about the importance of breastfeeding and its benefits for the health of mother and baby. Bringing this topic into the company's internal communication is a valuable opportunity to encourage actions that support the health and welcoming of every employee who is a mother or wishes to become one.
01Check out this article to learn what "Golden August" is, why it matters, and tips for internal communication actions.
Internal communication is a powerful tool for spreading relevant information and raising awareness among employees. By addressing Golden August through the company's internal communication channels, you can reach a large number of people, helping them understand the importance of breastfeeding and encouraging the creation of an environment that supports mothers and their choices.
By sharing information about the benefits of breastfeeding, the challenges mothers face during this period, and the company's role in supporting them, you'll be creating a more empathetic and welcoming work environment. Internal communication can also be a way to offer support and resources to help mothers who wish to keep breastfeeding after returning to work.
Tips for actions to mark "Golden August" at your company:
1. Real stories:
Ask mothers who managed to balance breastfeeding with work to share what the experience was like and what challenges they faced. After collecting the testimonials, broadcast them through your Corporate TV. These real stories can inspire other mothers and show that it's possible to find solutions to make this period easier.
2. Visual campaign:
Use the Corporate App to send out a notice, inviting employees to wear an item of clothing or an accessory in gold or yellow on a specific day for the internal action. You can also use the color gold in visual elements around the company, such as posters, banners, or themed emails. This will draw employees' attention to "Golden August" and reinforce the message of support for breastfeeding.
3. Information and awareness:
Use the Corporate TV and the Corporate App to share information about the benefits of breastfeeding for the health of both baby and mother. Also include data on exclusive breastfeeding during the baby's first six months of life, as recommended by the World Health Organization (WHO).
To help you build an even more complete campaign, we've prepared an animation that's available for free, which you can download right here in this article and share on your channels.
If you don't have a Corporate TV at your company yet, or if you already have one but want to learn about our differentiators, contact us right now and become part of Brazil's most satisfied customer group!
